In the world of company development and branding, going digital is all the buzz. So simply what is digital marketing and how can we use it to grow our services?
Digital Marketing Defined
Digital marketing is the advertising and promotion of companies and their brands through digital media channels. Digital media, at the moment, includes websites, social media, radio, television, mobile and even forms of generally non-digital media such as signboards and transit indications. Essentially any marketing media that is provided digitally is thought about digital marketing.
This leaves only numerous forms of person-to-person (P2P) marketing, print advertising and direct marketing outside of the digital marketing umbrella. Even then, print ads, direct-mail advertising, print directories, signboards and posters are all starting to link to their digital equivalents. With products like URL landing pages, QR codes, web banner advertising, online directory sites and text codes, standard marketing and advertising usually has a digital marketing connection.
Why the Focus on Digital Media?
The shift to digital media is being driven by marketing agencies, business owners and customers alike. The ever-increasing demand to show quantifiable outcomes makes going digital a dream for the digital marketing agency. A lot of digital media, consisting of websites, social media and mobile advertising is a lot easier to track than standard marketing media such as print marketing.
For business owners, lots of types of digital advertising are extremely low cost. Having a web presence, engaging clients in discussions through social networks and e-mail marketing are low cost alternatives to print advertising and direct mail. These digital channels are readily available to services of any size, and help to even the playing field for start-ups, small businesses and independent consultants looking for new business.
For customers, the fast pace of life makes digital marketing a must. When consumers require products and services, gone are the days of thumbing through a phonebook to discover them. Now, we take out our mobile phones or head to our computer systems for responses – and we discover them fast.
Using Digital Media to Develop Your Service and Brand
No matter what size your company is – large or small to medium sized company/ enterprise (SMB or SME) – you can successfully market your organisation through affordable digital channels. The structure of your marketing efforts will be your website. Invest carefully in your site, and be sure that it does the following:
Effectively represents your business and brand (look and feel, messaging).
Effectively speaks to your target market.
Can be discovered by searchers on top online search engine.
Is updated and easily accessible.
Offers multiple channels for customer interaction.
Connects to other marketing efforts.
It is advised that you deal with an expert web design company that is proficient in web development and search engine optimization. Since your website is the structure to and from which all other digital channels will lead, it needs to be thought about among your leading company investments.
Once you have your site total, the next steps would be to launch routine month-to-month or bi-monthly email projects, and connect with consumers via social networks. If you are truly on a small budget, these are efforts that can be done internal (by somebody with the appropriate understanding) or for a low cost by an outdoors digital marketing company. Be sure that all of your efforts lead clients back to your site where they can totally engage with your service, products and services, and select the channels through which they call you.
If you’re interested in getting aggressive with search marketing, you can reserve some digital marketing dollars for seo and pay-per-click marketing. Lots of services today rely greatly on being discovered online to get new clients. A typical misunderstanding among business owners is that simply having a site means that customers will discover it. Not so. Your website should be developed with particular keywords and phrases, meta information, page content and connecting techniques that will help it reach leading search rankings.
Because numerous key words and expressions have stiff competitors for leading search rankings, you will require to supplement your organic search engine optimization efforts with pay-per-click advertising. Getting developed with pay-per-click ad campaign can be a little complicated, however with a little time, effort and instruction, that too can be accomplished internal, or for a sensible expense through an outdoors digital marketing company.
Beyond e-mail, social networks marketing and online search engine marketing, you can venture into a host of other digital marketing efforts. Mobile marketing, radio, tv, electronic billboards and much more are offered as marketing outlets. Whatever digital efforts you pick, they ought to all link and connect into your structure – your company website. Learn more about integrated marketing service here.