Google is constantly changing the way they determine rankings. They make hundreds of changes to their algorithms every year and consider new factors like social signals (Facebook Likes, +1’s), site usage metrics, business reviews and many, many more. Despite all these changes, quality content and quality links are still at the heart of SEO and will be for a long time to come.
A couple things to note: when submitting your company information to directories, make sure the business name, address and phone number exactly match the information in the footer of your website. Search engines see this matching information and use it as a way of determining trust for your site in local searches.
Although you are creating a brand of YOURSELF, you also NEED to create a brand NAME that can be used to further define who you are and where you are going. Next you want to create a catchy tagline that further compliments who you are, what your strategic goals are, what you offer to the marketplace and your personality. Again, this is going to require A LOT of thought on your part!
The cost of advertising your products can ruin you fast if you don’t know what you’re doing. CPC cost per click advertising can add Facebook Reseller Panel up big time and if your ROI return on investment is low you’ll be crying the blues. You have to convert those clicks into sales. In order to do that, you need to understand how your web site design, navigation, ease of use, price points, guarantees, sales page and trust-factor all affect the outcome of a sale. If the pieces of the puzzle aren’t put together in just the right way – you’ll be out of the game before you know it.
Make sure you LOVE what you ultimately pick, because changing your BRAND IMAGE will be very difficult once you have established yourself and your BRAND in your chosen marketplace.
Another thing you should do is to get a reliable client base built up when you start. Try to lure friends and family into your base, as they will prove less likely to desert you quickly. Also look into providing your clients with perks that will make them inclined to stay with you.
You can also do paid ads on social media sites such as YouTube or Facebook. Doing PPC advertising is a much better way to control the amount of traffic you get than it is to strictly rely on search engine optimization and hope Google doesn’t alter the rankings one day and your traffic disappears.
It just makes sense to budget a certain amount of money every month for guaranteed traffic. Figure out your formula for how much you will you take from your profits to reinvest back into your business for advertising and marketing.